New Varieties 2018


    Bleeding Hearts’ continues a parade of Jelitto breakthroughs that began as little more than a dream on a hot summer day in 2004. Dreams come true.

    The foliage of HELIOPSIS ’Bleeding Hearts’ emerges almost entirely black before settling down to a dark purple. The sturdy stems are black. Excellent for cut flowers. The orange-red blooms contrast magnificently with the dark stems and leaves.

    Bleeding Hearts’ is the first HELIOPSIS without a hint of yellow! Flowers start out scarlet before maturing to a bright orange-red, and then to lingering washed tones of bronze.

    This fabulous introduction took a long time to come to the market, but will soon be gracing sunny summer borders and meadows everywhere.


    Product Details GENTIANA septemfida var. lagodechiana  'Bella Alpinella'


    GENTIANA ’Bella Alpinella’ is a low-mounding, compact form of the popular alpine species that has been called "everyman’s gentian." The wild botanical variety is a great rock garden plant that "flourishes without fads or fancies" in evenly moist soils.

    Jelitto has always admired the easy-to-grow wild gentian and asked: How can we make it even more appealing to gardeners?

    You will love ’Bella Alpinella’s tidy compact form – sturdy even in full bloom! ’Bella Alpinella’s clusters of blue to blue-purple trumpet-shaped, summery blossoms will have you dreaming of a deep, clear, alpine mountain lake. ’Bella Alpinella’ flowers best in its second summer and seed is available in the fast and easy-to-germinate JELITTO GOLD NUGGET SEED® quality.

  • Mellow Yellows’ is the newest in Jelitto’s long, successful line of seed-grown ECHINACEA strains. Jelitto took decades to establish this yellow strain. The breeding and trialing process cannot be rushed. There are twists, turns and disappointments, but we are focused on quality, uniqueness and affordability. And that requires patience and vision. ’Mellow Yellows’ array includes colorful shades from creamy yellow, lemon yellow to dark yellow. Plants are variable in color and height, and there are no pinks whatsoever.

    The cost of tissue-cultured plugs, subsequent production losses, patent royalties and trademark registrations only increase your costs. It needn’t be a tough decision. ’Mellow Yellows’ joins ’Magnus’, ’Magnus Superior’, ’Happy Star’, ’Green Twister’ and 5 other wild species as the sensible, seed-grown alternative to expensive,
    patented clones.

  • The origin of ’Cool Breeze’ began with a keen eye and a single offspring from a production field of 3,000 typical GAURAS. This selection was used as the starting point for our breeding work. The stems and buds were greenish-white instead of the pinkish-red coloring on the common GAURA. ’Cool Breeze’ has graceful blooms as pure and white as the wind-driven snow.

    The wild species, GAURA lindheimeri, has come a long way from its roots in Texas and Louisiana, but its prospects for garden glory across the temperate world were recognized early. The Greek name gauros means somehow superb. We wouldn’t argue otherwise.

    Pure white, vegetatively-grown GAURAS exist in the trade, but ’Cool Breeze’ is the first seed-grown strain available. The beautiful, long-blooming ’Cool Breeze’ is superb indeed.

Jelitto · Seeds of more than 3700 different species and varieties


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